Search Engines and advertising don’t mix?

Way back in 2007, Doc Searls turned me on to this quote:

Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.The Anatomy of a Large-Scale Hypertextual Web Search Engine, Sergey Brin and Lawrence Page.

I revisit it every few years and think about Google. It was ironic then and only gets better.

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